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구글 모바일의 앞서가는 서비스 본문

Insight & Wisdom

구글 모바일의 앞서가는 서비스

eliotshin 2009. 7. 23. 08:58
구글이 단순히 포털이라고 생각한다면 큰 오산이지요. 구글은 컨퍼전스 시대에서 나날이 영역을 확대하고 있습니다. 이미 구글폰(안드로이드폰)이라는 이름으로 모바일 단말기 시장에도 진출해 있고, 모바일 전용 서비스에 있어서도 혁신적인 서비스를 내놓고 있습니다.
아래 서비스는 혁신까지는 아니지만 핸드폰 단말기의 사이즈가 작다는 한계를 극복하게 해주는 새심어린 배려라고 할 수 있습니다.
이제 인터넷 사용자들도 모바일을 통해서 더 많은 검색을 하겠죠?

Optimized search results pages for Android and iPhone

Thursday, December 18, 2008 12:15 PM

Whether you're using Google search through the search widget on the Android home screen, the built-in search box of the iPhone's Safari browser, or on either device, you'll now end up with search results optimized for your phone. In some situations, you've already been seeing the new search results pages. Now, all Google search options for Android and iPhone lead to results that load faster and are formatted to fit the screen so you don't have to zoom or scroll side-to-side. We've also added touchscreen-friendly buttons and expandable maps for local business results.

The optimized search results pages are currently available in U.S. English for Android and for iPhone and iPod touch devices with firmware 2.x. If you prefer, you can always view desktop search result pages by selecting the "Classic" link at the bottom of any page.

제가 아이디어 있었어요. sms로 간단한 검색을 할 수 있으면 어떨까 하는 것이었지요?
역시 구글은 앞서가고 있네요.
아래와 같은 방식으로 sms 검색 서비스를 제공하고 있습니다.
휴대폰이 풀브라우징폰이 아니거나 인터넷 접속을 할 수 없는 폰이라면, 아니면 폰에 관계없이 급한 궁금증을 풀어야 한다면 아래와 같은 방식으로 sms검색을 이용할 수 있습니다.
국내에서도 이런 서비스가 본격적으로 나온다면 많이 쓰지 않을까요?

Designing SMS apps for mobile Africa

Monday, June 29, 2009 10:45 AM

As is well known, our mission is to organize the world's information and make it universally accessible and useful. We aim to do this through technology, and in Africa, that means developing tools for the mobile phone. Africa has the world’s highest mobile growth rate. Mobile phone penetration is six times Internet penetration -- one third of the population owns a mobile phone and many more have access to one. Most of these devices only have voice and SMS capabilities, which is why we have chosen to focus our initial mobile efforts on SMS.

Today, we are releasing Google SMS in Uganda. Google SMS is a suite of mobile applications which provides access, via SMS, to information on a diverse number of topics including health and agriculture tips, news, local weather, sports, and more.

The suite also includes Google Trader, a marketplace application that helps buyers and sellers find each other. Users can find, "sell" or "buy" any type of product or service, from used cars and mobile phones to crops, livestock and jobs. Google Trader has been designed to help make markets more transparent. Many people in Africa lack access to information and markets beyond their immediate business and social networks. Google Trader allows sellers to post items for sale via SMS, and for buyers to search for such items.

Google SMS Tips is an SMS-based query-and-answer service. After you text a free-form query, Google algorithms restructure the query to identify keywords, search a database to identify relevant answers, and return the most relevant answer. SMS is a very limited medium: each SMS can be no longer than 160 characters, and, unlike the web, allows for one result to be returned in response to a query. Short or ambiguous queries are particularly challenging. For example: we've received queries as brief as "hiv". What exactly is someone asking for: symptoms? Causes? Prevention? Treatment? We not only have to discern intent in order to identify a relevant answer, but we also have to convey information back to the user within the confines of SMS. The challenge is further complicated by the fact that people must pay for each individual SMS message.

These are the sorts of technical challenges that have surfaced in developing SMS Tips, so please don't view it as a finished product. We need to greatly improve search quality and add to the content that we have in the Health and Ag focus areas. Now that Google SMS is live, we're working on improving search quality and the breadth, and depth, of content. As for Tips, we will work to add more focus areas.

Clearly, we're just beginning; there's still much to be done. If you're curious about what Google is doing in Africa, visit the Google Africa Blog. And here's a video about the broader effort initiated by the Grameen Foundation to introduce mobile applications to under-served communities.

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